This Privacy Policy outlines how the Site, 4evamats.com (referred to as "the Site" or "we"), collects, utilizes, and shares your Personal Information when you browse or make purchases.

Collecting Personal Information

When you access the Site, we gather specific details about your device, your interactions with the Site, and information required to process your transactions. Additionally, further details may be collected if you contact us for customer support. Personal Information refers to any data that can uniquely identify an individual. Below is a breakdown of the types of Personal Information we collect and why.

Device information

• Examples: Browser version, IP address, time zone, cookie data, pages or products viewed, search queries, and interaction data.
• Purpose: To display the Site correctly and conduct usage analytics for optimization.
• Source: Automatically gathered via cookies, log files, web beacons, tags, or pixels.
• Sharing: Shared with our processor, Shopify.

Order information

• Examples: Name, billing and shipping addresses, payment details (only last four credit card digits), email, and phone number.
• Purpose: To fulfill orders, process payments, arrange shipping, provide invoices and confirmations, communicate with you, perform fraud checks, and send promotional updates per your preferences.
• Source: Provided by you.
• Sharing: Shared with processors such as Shopify, Stripe, and PayPal.

Customer support information

• Examples: Full name, billing and shipping addresses, phone number, email address, and limited payment details (last four credit card digits).
• Purpose: To assist with customer inquiries and process orders.
• Source: Provided directly by you.
• Sharing: Not shared with third-party vendors for customer support purposes.

Sharing Personal Information

We work with service providers to offer you our services and meet contractual obligations. For example:

• We use Shopify to manage our online store. You can review their privacy practices here: https://www.shopify.com/legal/privacy.
• Personal Information may be shared to comply with legal obligations, such as responding to subpoenas or protecting our rights.

Behavioral Advertising

To provide tailored advertisements or marketing communications that may interest you:

• Tools like Google Analytics help us understand how customers interact with the Site. Learn more here: https://policies.google.com/privacy?hl=en. You can opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
• Information about your Site usage, purchases, and ad interactions may be shared with advertising partners via direct collection or through technologies like cookies (based on your location-specific consent).

For further insights on targeted advertising practices, visit the Network Advertising Initiative’s education page here: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

Opting Out of Targeted Advertising

You can opt out of personalized advertising through the following channels:

• Facebook: https://www.facebook.com/settings/?tab=ads
• Google: https://www.google.com/settings/ads/anonymous
• Additional options via the Digital Advertising Alliance’s portal: http://optout.aboutads.info/

Using Personal Information

Your Personal Information is utilized for purposes such as offering products for sale, processing payments, fulfilling orders, delivering items to your address, and keeping you informed about new products or promotions.

Lawful Basis for Processing

If you are a resident of the European Economic Area (EEA), we process your data according to lawful bases defined under the General Data Protection Regulation (GDPR), including but not limited to consent for specific uses.

Your consent, fulfillment of the contract between you and the Site, compliance with legal obligations, protection of vital interests, execution of public interest tasks, and legitimate interests—provided they don’t overshadow your fundamental rights and freedoms—form the basis of our data practices.

Retention Policy

When you place an order on the Site, we retain your Personal Information for our records unless you request its erasure. For more details regarding your right to erasure, refer to the "Your Rights" section below.

Automatic Decision-Making

If you reside in the EEA, you have the right to contest any processing based solely on automated decision-making (including profiling), especially if it has legal or significant impacts on you.

We do not utilize fully automated decision-making processes that have legal or otherwise significant effects on customers. However, Shopify, our processor, employs limited automated systems for fraud prevention, which do not significantly or legally affect you.

Examples of such automated systems include:

• Temporary denylisting of IP addresses involved in multiple failed transactions, lasting a few hours.
• Temporary denylisting of credit cards linked to these flagged IP addresses, persisting for a few days.

Your Rights Under GDPR

If you are an EEA resident, you are entitled to access your Personal Information, transfer it to a new service, or request its correction, update, or erasure. You can exercise these rights by contacting us at:

4EVA OLEKSANDRA PRYKHODKO
ul. Żwirki i Wigury 16a,
43-190 Mikołów, Poland
4evamats@gmail.com

Your Personal Information is initially processed in Ireland before being transferred outside Europe—namely to Canada and the United States—for storage and additional processing. For more on how these transfers align with GDPR standards, refer to Shopify’s GDPR Whitepaper via their Help Center.

Cookies

Cookies are small data files downloaded to your device when you visit our Site. We use various types of cookies—functional, performance-based, advertising-related, and social media or content-specific—to enhance your browsing experience. These allow the website to remember preferences (like login details or region settings), so you don’t need to re-enter them on subsequent visits. They also help us understand usage patterns, such as whether a user is visiting for the first time or is a returning visitor.

The cookies we utilize fall into the following categories:

• Strictly Necessary Cookies: Vital for navigating the site and accessing secure features. The site cannot function without these.
• Functional Cookies: These enable added functionality and personalization of your experience. Disabling these may impair some features or services.
• Performance Cookies: Help us track site performance by counting visits, analyzing traffic sources, and identifying popular sections of the website.
• Targeting Cookies: Set by advertising partners to build interest profiles and deliver relevant ads elsewhere online. They don’t store direct personal data but rely on uniquely identifying your device and browser. Disabling these may reduce targeted advertising.
• Unclassified Cookies: Currently unclassified cookies being analyzed with their respective providers.

For further details about the specific cookies we use and their purposes, visit 4evamats.com/pages/cookies.

You have the ability to control or manage cookies through your browser settings. Please note that removing or blocking cookies may negatively impact your browsing experience and limit access to certain areas of our website.

Most web browsers are configured to accept cookies by default. However, you have the option to manage cookie preferences through your browser settings, usually accessible via the "Tools" or "Preferences" menu. For additional guidance on adjusting browser settings or managing, blocking, and filtering cookies, refer to your browser’s help documentation or visit resources like www.allaboutcookies.org.

Keep in mind that blocking cookies may not entirely restrict the sharing of your information with third-party entities, such as our advertising partners. To exercise your rights or opt out of specific uses of your data by these parties, please refer to the instructions outlined in the “Behavioral Advertising” section above.

Do Not Track

Due to the lack of an established standard across industries for interpreting “Do Not Track” signals, our data collection and usage practices remain unchanged when we detect such a signal from your browser.

Changes

This Privacy Policy may be revised periodically to reflect updates to our practices or to comply with operational, legal, or regulatory requirements.

Contact

If you require further information about our privacy practices, have questions, or wish to file a complaint, you can reach out to us via email at 4evamats@gmail.com or by mail at the address provided below:

4EVA OLEKSANDRA PRYKHODKO
ul. Żwirki i Wigury 16a,
43-190 Mikołów, Poland